7 Successful UGC Ad Types for TikTok: Use Native Q&A to Create Organic Looking Content and Drive Conversions

Question: when crafting TikTok ad creative, how can you make it look more like organic content native to the site?

Answer: use the question and answer format. 

UGC style paid TikTok ads are our specialty here at Creative AdBundance, and we’ve found this style is a tried and true method to get across exactly what a potential customer needs and wants to hear.

What is a UGC video ad?

Before we get into the weeds on the best TikTok ad strategy and TikTok advertising, let’s make sure we’re on the same page. A UGC (user generated content) style ad is one that looks like a regular, everyday person created and posted the video. 

No one’s excited to watch paid ads on TikTok during their morning commute, or when they are trying to learn the newest viral dance. If they spot an ad, they’re likely to swipe right past it. Glazing over at the sight of advertisements is fairly normal, so the trick for how to advertise on TikTok is dressing up the ad as content they’d normally consume. This approach gets more eyes and ears on your products/services, leading to more conversions.

Why start with a question?

Since people generally aren’t stoked to see an ad, even if it’s for something they may need, it’s good to dress it up a bit. When we show an actor responding to a question bubble on a TikTok video, it implies an existing relationship with followers. Most ads exist independently of the site, or the people they’re portraying. Once you establish the actor as a member of a community, it demonstrates to the viewer that this is real advice from a real person.

Real people answering genuine questions builds trust and credibility with your audience, making your products/services feel more approachable and honest. 

How do you craft a question that stops the scroll? 

The question needs to walk the line of subtle enough that it’s not obviously an ad, and direct enough to inform the viewer what they’re watching. Say we’re advertising for a clothing subscription service. The question, “what’s the best clothing subscription service?” is a tad obvious. That’s a search engine prompt, not the way people talk to one another.

However, play a little dress up, and it becomes “where did you get that outfit? It's so cute.” Now we have something that looks real, and gives our actor the chance to gush because a) it came from their favorite clothing subscription service, and b) it IS so cute. 

Talking to people as real people is the real key to these organic-style paid social media ads. 

Who is answering the question?

To pull from Greek mythology: nobody. We don’t need our actor to play someone recognizable in order to sell the product/service. They just need to be relatable to the target audience and capable of answering questions the audience may have in an authentic way. 

As a paid social agency, we’re not looking to make a fake influencer style video. We’re looking to put the focus on the user's needs and questions, rather than just selling a product/service. This user-centric approach resonates well with TikTok's audience, making the ads feel less like traditional advertising and more like helpful content. 

Can you just ask yes or no questions?

Even if a question only requires a simple yes or no, we all know TikTok ad creatives are longer than 3 seconds. Let the excitement flow out of your actor. Think of your own favorite products, and the way you talk about them. Chances are you don’t list a series of value props, but instead go on about how it helped YOU.

It’s this kind of personal connection that drives good will through word of mouth. Our Creative Strategists often sit down with a voice recording app, and simply talk out loud the things we like about a product/service. The natural flow of how we’d describe it to our friends then informs our script, and we can punch it up with more specific branded language afterwards. 

Does this drive conversions? 

Our data says yes. Historically, we’ve seen this format of ad crush for a number of our clients in industries like FinTech, consumer goods, consumer services, AI and more. 

It all ladders up to our digital marketing strategy to develop ads for TikTok that look like real content. When people watch and engage with an ad as if it’s native, they retain the information. When they retain the information, they are more likely to click through to your company’s website and convert. 

Here at Creative AdBundance, we are obsessed with making data driven creative assets. Our in-house production team makes dozens of Q&A style ads across a wide-variety of industries. We know how to script, cast, create sets, film, and edit the perfect Q&A style UGC ad. 

If you’re interested in learning more about our approach to creating TikTok paid ads, drop us a line at creativeadbundance.com/chat.

We’re ready and waiting to create a Q&A ad for your brand, and drive conversions across TikTok, Facebook, Instagram, and YouTube.