Case Study

Mockingbird

Industry: Baby
Channels: Meta • TikTok

Developing ROAS positive creative on Meta & TikTok

5x

1.62%

Avg ROAS

Achieved CTR

“When we onboarded with Creative AdBundance, we were looking for a creative partner who could help us streamline the process for UGC video to support our paid social channels. Since then, we’ve successfully tested hundreds of iterations and found creative winners to drive strong performance against our core KPIs. The team excels with project management, communication, and speed to deliver assets and is flexible when it comes to our preferred cadence.” 

– Michaela Hince, Director of Paid Marketing • Mockingbird

Mockingbird, a versatile stroller brand, aimed to scale its paid customer acquisition efforts on Meta & TikTok and needed a strategic creative partner to drive results.

Seeking a fresh approach to UGC content creation, they partnered with Creative AdBundance to help drive sales and increase discovery & consideration of their products. 

By leveraging storytelling, data-backed visuals and continuous creative optimizations, we used scroll-stopping content to drive measurable business success. 

The partnership resulted in:

  1. Significant reduction in customer acquisition cost, showcasing the benefit of continuous creative optimizations.

  2. Boosted ROAS to 4.98X, efficiently driving users through the sales funnel from discovery to purchase by highlighting the core value props and incentivizing action

  3. Increased engagement and click-through rates as high as 1.62%, outperforming previous platform account averages and capturing user attention with trend-driven storytelling

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