Case Study

Symple Lending

Industry: Financial Services
Channels: Meta • TikTok • YouTube • CTV • Audio

Increasing brand visibility & driving qualified leads across Meta, TikTok & CTV

-40%

100M

Reduction in CPA

Impressions

+20K

Leads

“Our experience with Creative Abundance at Symple Lending has been nothing short of fantastic.

Their skill in creating Facebook video and static ads effectively captured our brand's spirit and resulted in a significant 44% reduction in our CPA. This game-changing improvement is a testament to their strategic approach and meticulous attention to detail.

Moreover, their CTV production services were exceptional. From sourcing talent, makeup, and managing all aspects of production, including cameras, lighting, and venues, they consistently displayed professionalism and commitment to delivering high-quality work, on time.

Creative Abundance has been instrumental in elevating our brand presence and generating cost effective leads (at scale), making them an invaluable partner in our marketing efforts.”

– Daniel Wesley, VP Marketing • Symple Lending

Symple Lending, an innovative financial services company that offers personal loans and debt consolidation, faced challenges with in-house creative resources and diversifying creative fast enough to scale the accounts. 

Creative AdBundance implemented a multi-channel creative strategy across paid social, YouTube, CTV and digital audio to elevate Symple Lending’s brand visibility and drive cost-effective qualified leads. The success of the partnership has led to the continued production of hundreds of ad creatives in static and video.

By combining direct-response creative with on-going creative enhancements based on data, we increased impressions and leads while reducing CPA.

The partnership resulted in:

  1. Boosted brand visibility with over 100m impressions, highlighting the benefit of consistent creative development and a holistic approach across channels 

  2. Significant reduction in CPA by 40%, through compelling creative built on social proof and call center agent experiences that incentivized users to convert 

  3. Increased conversions rates, driving 20K leads and doubling the quality rate through message testing and ongoing creative optimizations

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